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Archive for March, 2008
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Tracking Corporate Activity with Google Analytics
Posted on March 11, 2008 | No CommentsMany companies find it difficult to measure the interest level of a prospect, create an opportunity or determine their marketing effectiveness. A corporate website is a great resource for gathering this information but only if you can convenience a visitor to self-identify by having them... -
Google AdWords Pay-Per-Action Program
Posted on March 4, 2008 | 1 CommentGoogle has introduced a new beta program for their AdWords customers. Pay-per-action ads are part of a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks...
