Many companies find it difficult to measure the interest level of a prospect, create an opportunity or determine their marketing effectiveness. A corporate website is a great resource for gathering this information but only if you can convenience a visitor to self-identify by having them fill out a form or calling a sales number.

Using Google Analytics you can track most company’s visits to your website. Read more…

Google Analytics competitive analysis, extending analytics, Google Analytics, tracking company visits

Google has introduced a new beta program for their AdWords customers. Pay-per-action ads are part of a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks or impressions, advertisers can choose to pay when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action that they choose. Pay-per-action ads are eligible to appear on publisher sites in the Google content network, either in publisher-selected ad units or in standard AdSense for content ad units.

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Search Engine Marketing Adsense, Contexual Advertising, Google Adwords, Pay Per Action