The third review in our Email Service Provider Round-up is Listrak. Listrak was named “favorable” by the Jupiter report for Top ESP 4th quarter 2007 and that coupled with its list of features put them as an ideal candidate for our project.
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As part of our ESP Round-up we evaluated six Email Service Providers. The fact that StreamSend made it to the evaluation stage is proof that print advertising does work. I saw a full page ad in BtoB Marketing Magazine and was impressed enough with the ad that I looked into them further and ultimately decided to add them to the evaluation stage. During our evaluation StreamSend started off at a disadvantage because they have a new user interface StreamSend 2.0 but at the time of our review, it didn’t have key features such as triggered event capabilities. So we were only able to evaluate their previous version as it had the features that were part of our requirements. Read more…
People have many different preferences on how they consume content, so it is important as an eMarketer that you give them options.
As an example this blog has an RSS Feed that is syndicated by FeedBurner, you can subscribe to it via RSS or email. I also have a Design and Development website, www.HolsumStudios.com that is powered by a Joomla CMS. Wanting to give visitors to Holsum Studios the opportunity to view these articles and take part in the blog I developed a Joomla Module for FeedBurner’s BuzzBlast. Read more…
How well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if it is effective?
Web analytics can answer all of those questions, and it can show you how effective your marketing efforts are by visitor language.
I will be using Google Analytics, but you can use most analytics tools to easily look at visits and purchases by the language setting of the visitor’s browsers. Read more…
Lyris HQ is an online Marketing Resource Management (MRM) tool, but this review will focus primarily on their Email Service offering (Email Labs) that is bundled in Lyris HQ. Email Labs is a robust solution that combines all of the Email Marketing features you would want in a modern email Marketing solution such as personalizations, dynamic list segmentation, triggered events and more. Read more…
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