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Archive for June, 2008
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Listrak Review: Email Service Provider
Posted on June 27, 2008 | No CommentsThe third review in our Email Service Provider Round-up is Listrak. Listrak was named “favorable” by the Jupiter report for Top ESP 4th quarter 2007 and that coupled with its list of features put them as an ideal candidate for our project. -
StreamSend Review: Email Service Provider
Posted on June 25, 2008 | 6 CommentsAs part of our ESP Round-up we evaluated six Email Service Providers. The fact that StreamSend made it to the evaluation stage is proof that print advertising does work. I saw a full page ad in BtoB Marketing Magazine and was impressed enough with the... -
New FeedBurner BuzzBlast Joomla Module
Posted on June 24, 2008 | 1 CommentPeople have many different preferences on how they consume content, so it is important as an eMarketer that you give them options. As an example this blog has an RSS Feed that is syndicated by FeedBurner, you can subscribe to it via RSS or email.... -
Website Performance by Language
Posted on June 20, 2008 | No CommentsHow well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if... -
Lyris HQ Review: Email Service Provider
Posted on June 19, 2008 | 10 CommentsLyris HQ is an online Marketing Resource Management (MRM) tool, but this review will focus primarily on their Email Service offering (Email Labs) that is bundled in Lyris HQ. Email Labs is a robust solution that combines all of the Email Marketing features you would... -
Part 2: Email Service Provider Round-up
Posted on June 16, 2008 | 5 CommentsCriteria for evaluating the ESPs. Now that we have our ESP selected we need to create a way to fairly evaluate the ESPs against one another. We have chosen five areas of Email Marketing to evaluate: Features: Which features are critical to your marketing team... -
Initial Referrer: The missing metric in Google analytics
Posted on June 9, 2008 | 8 CommentsWhen it comes to tracking your marketing efforts it is important to consider the number of ways prospects will come into contact with your marketing collateral. The idea (sometimes known as multi-touch marketing) is that most of your prospects will not convert the first time... -
Google Adwords "Quality Score"
Posted on June 9, 2008 | No CommentsI watch our company’s current Adwords account very closely and yesterday I was surprised to see that all of our campaigns had stopped running. Drilling down into the ad groups, each of the keywords were “inactive” for search. Our maximum CPC is usually set to... -
Part 1: Email Service Provider Round-UP
Posted on June 3, 2008 | 2 CommentsChoosing which Email Service Providers to Evaluate When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs....
