The third review in our Email Service Provider Round-up is Listrak. Listrak was named “favorable” by the Jupiter report for Top ESP 4th quarter 2007 and that coupled with its list of features put them as an ideal candidate for our project.
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As part of our ESP Round-up we evaluated six Email Service Providers. The fact that StreamSend made it to the evaluation stage is proof that print advertising does work. I saw a full page ad in BtoB Marketing Magazine and was impressed enough with the ad that I looked into them further and ultimately decided to add them to the evaluation stage. During our evaluation StreamSend started off at a disadvantage because they have a new user interface StreamSend 2.0 but at the time of our review, it didn’t have key features such as triggered event capabilities. So we were only able to evaluate their previous version as it had the features that were part of our requirements. [Read more →]
People have many different preferences on how they consume content, so it is important as an eMarketer that you give them options.
As an example this blog has an RSS Feed that is syndicated by FeedBurner, you can subscribe to it via RSS or email. I also have a Design and Development website, www.HolsumStudios.com that is powered by a Joomla CMS. Wanting to give visitors to Holsum Studios the opportunity to view these articles and take part in the blog I developed a Joomla Module for FeedBurner’s BuzzBlast. [Read more →]
