Delivra Review : Email Service Provider
My Fourth review in the Email Service Provider Round-up was Delivra. Delivra is a reseller of the Lyris List manager which was a nice option becuase it didn’t come with the additional add ons that Lyris has bundled in their Lyris HQ offering.
User Interface
The user interface is clean and easy to read. The homepage loads with the results of your most recent campaign and you can easily navigate through the sections of the application from the left side navigation and it didn’t suffer from the multiple pop-up windows found in the Lyris HQ application.
They separate their content from the “mailings.” Mailings are content combined with a list, but you can create the content from the mailing section or from the content section. Did you get that straight? No? That is okay, I didn’t get it either!
They do not allow for dynamic content creation so that may be a something that would affect our future marketing efforts.
Deliverablity
Part of my review was to send the same email campaign using each ESP that was in the round-up to determine what the baseline deliverability rates for each ESP.
Results of the Delivra test email campaign:
- Number of emails sent: 200
- delivered: 175
- Hard Bounces: 20
- Soft Bounces: 7
- Unique Opens: 17 (8% open rate)
Delivra doesn’t have a dedicated deliverability team, Third-Party accreditation or an ISP score feature so you are completely in the dark when it comes to how “spammish” your emails appear to the major Service providers. An 8% open rate was the lowest of any of the ESP that were in our round-up!
Final Thoughts
Delivra was just the “list manager” component of Lyris and so it scored higher in UI but they lacked any real differentiator. One of the benefits of going with a reseller of a product like List Manager is that they offer a more targeted or personalized experience that you wouldn’t typically get. Unfortunately you don’t get any of those benefits with Delivra.
Related posts:
- Lyris HQ Review: Email Service Provider
- StreamSend Review: Email Service Provider
- Listrak Review: Email Service Provider
- ExactTarget Review: Email Service Provider
- Part 1: Email Service Provider Round-UP
This is a good review however there are a number of factual errors that should be addressed.
1. Delivra does allow for dynamic content creation.
2. Delivra does have a dedicated deliverability team.
3. Delivra does offer personalized service.
4. Delivra does offer an ISP score feature as part of its EmailAdvisor audit package.
Not mentioned but noteworthy, Delivra offers custom development services on the Lyris platform.
Neil,
Thanks for taking the time to leave a comment. I wanted to address your concerns about the article containing, “factual errors.” Since the information was gathered from speaking directly with a sales rep, the delivra.com web site and from an evaluation trial of the product, I have to ask. Are these “new” features that have been implemented as part of the new release of ListManager 9.3e or was the Lyris representative not fully aware of your products and services?
If it is the former, then please let us know that you have improved your product/ services and addressed many of the issues I brought up in my review of your product. Seeing that web pages on Delivra’s web site describing their “dedicated deliverability team” are less than a few months old I have to assume that this is a new feature. If that is the case please don’t make it sound as if the article contained errors.
If it is the latter, than you may want to have some refresher courses with your sales reps and replace the marketing team who didn’t have that information available on the web site.
-Lary