Comments on: ExactTarget Review: Email Service Provider

By: Lary Stucker

Lary Stucker — Wed, 13 Jul 2011 20:20:51 +0000

@Bob – It has been awhile since I’ve written this review. Maybe it’s time for an update…

By: bob

bob — Tue, 12 Jul 2011 15:47:21 +0000

Modern interface? Um, maybe (*maybe*) in 2008. It clearly hasn’t been updated, and is glitchey as can be. Very old software with lots and lots of trouble>

By: Lary Stucker

Lary Stucker — Tue, 06 Jan 2009 21:01:19 +0000

Jeremy,
I would like to address your issues but first try not to be so “sales focused” in your comments. It comes across as a little desperate. If you would like to talk about advertising then send me a private message and we can talk :^)

I take your claim of “misinformation” very seriously as it calls into question my knowledge of Email Marketing. So lets look at the issue of reputation. What you seem to ignore is that ESPs have their own reputations and relationships with ISPs (or at least the better ones do) and the IP addresses under the control of those ESPs are closely monitored by their deliverability teams. If they cannot keep their own IP addresses in good standing with the ISPs then what are the odds they would be able to help manage our own reputation?

Seeing how an ESP handles “spam traps,” hard bounces, unsubscribes and spam complaints will reflect the reputation and baseline deliverability of an ESP.

By: Jeremy Dempsey

Jeremy Dempsey — Tue, 06 Jan 2009 18:59:47 +0000

oh boy….misinformation is running rampant here. The true test of deliverability is based on the reputation of the sender which should fall on your following of best practices, not the ESP. That school of thought is not how the ISP’s decide if your message is going to get delivered, it used to be a while ago but that is not longer the case. ET, Listrak and the others tested are not configured correctly with custom DNS to make the proper assessment of which ESP is the best on the deliverability front nor can that assessment be made in a short period of time using a minimal amount of emails. Your reputation is built at a minimum of 90 days with most ISPs and that will only be if best practices is adhered to. With that being said, there are services out there that follow these guidelines and offer all of the features any mid level marketer would need (even more than Exact Target) without an increase in overhead.

If anyone wants to chat,let me know (301-990-9857 x217), I‚Äôm not sure if you have heard of eLoop since we don‚Äôt advertise a lot or pay Jupiter for their biased opinion but I would highly recommend you give us a look before getting involved with one of these other solutions. Don‚Äôt get me wrong, they are a market leader, but leading the market is not always reason for choosing an ESP. We win over ET clients constantly due to a more advanced feature set, custom DNS, dedicated account managers for all clients and a much lower price point. With folks being asked to do less with more these days, we have not only gained a ton of market share because folks are starting to ‚Äúget it‚Äù but that we also add value with our RegReady application for website monetization and lead generation.

It is just a wiser choice for those who have already been down the ET road.

By: Dusty

Dusty — Tue, 23 Dec 2008 20:39:57 +0000

Thanks Lary