As someone who is intrinsically interested in pulling back the curtain and seeing what’s going on behind the scene, I was somewhat surprised by what I found while looking through the source code of the president elect’s web site www.barackobama.com. It seems that his campaign is making great use of Google Analytics and Google Web Optimizer.

You can see areas where they have changed code and stopped web site functions in order to improve website retension:

/* Commenting out to try to fix exit and bounce rates in Google Analytics */

What I find most encouraging is that our new president seems to have surrounded himself with smart people.  Including people who know how to leverage technology like Google’s Website Optimizer and Analytics to improve their campaign, while at the same time keeping down their overhead.

Marketing, Web Analytics Barack Obama, Google Analytics, Optimizer

I came across a new Wiki service called MediaOnTwitter which is trying to build the “ultimate Twitter resource”. It is meant as a resource that lists media outlets, journalists, and bloggers from around the world.

You would use the service in two ways:

1. Finding reporters, journalists, and bloggers on Twitter worth following
2. Contacting them through Twitter to pitch stories and articles.

It will be interesting to see how the site plans on maintaining the integrity and quality of the content on their site, esspecailly with an open wiki interface.  Thanks to Guy kawasaki for tipping me off to this site!

Social Media Marketing MediaOnTwitter, Twitter

Why should you post link notices to your Twitter account?

Everybody has different reasons for starting a blog site (personal, corporate, or industry related), but they all have one thing in common – they want to increase their readership. One way to do so is to give your readers different ways to discover your blog and get alerts when you post new articles.  Besides the obvious FeedBurner, RSS integrations, you might want to think about creating auto-generated twitter links.  Whenever you post a new article to your blog, a new “tweet” will be created and will alert all of your followers. Not only will it alert your current followers, it will set off an entire series of “pings” which will trickle down to different social networks and feed monitoring services so that more and more readers will discover your amazing blog!

Why auto-post?

As with most marketing campaigns, having consistent sustainable processes is a valuable part of creating a successful campaign.  Just planing to update your Twitter account every time you post a new article is not enough.  No matter how diligent you or your marketing team is, eventually it is going to slip.  The key is to automate the process. Read more…

Social Media Marketing auto-post, social marketing, Twitter, Typepad, WordPress

The decision to start measuring your website’s traffic can occur for many reasons. You may be the owner of a small business, or you may be a seasoned marketer who is just now getting into eMarketing (does anyone like that still exist?). Either way, you know that your web site’s statistics contain valuable information, but you don’t know what that information is or what you can do with it. The purpose of this article is to give you an overview of what web analytics can do and which metrics you should start tracking right away.

What Web Metrics should you start measuring today and why?

• Visitors: What is the average number of visits to your website?
• Conversions: Conversion can mean many different things depending on your business. A Free trial download, the sale of a product, and the completion of a contact form are all types of conversions that have value to your business. Read more…

Web Analytics begining analytics, Web Analytics, what web stats to measure