How to verify that Google Analytics is capturing data properly
With 90+ standard reports, advanced segmentation, custom reporting, and plenty of other amazing enterprise features, I’m not breaking any new ground here by saying that Google Analytics is a great web analytics solution. It has always bothered me though, that without live tracking it can be difficult to troubleshoot, diagnose problems, confirm that you properly set up your eCommerce conversion tracking or some other custom JavaScript implementation. Waiting 8-12 hours to see if data is still being collected, or if your “test transaction” is being reflected in your reports is no way to work in an enterprise environment.