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	<title>Comments on: How I increased email subscribers by more than 300%</title>
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		<title>By: Patrick Zuluaga</title>
		<link>http://www.freshclicks.net/marketing/how-i-increased-email-subscribers-by-more-than-300/#comment-3565</link>
		<dc:creator>Patrick Zuluaga</dc:creator>
		<pubDate>Wed, 19 Jan 2011 20:02:11 +0000</pubDate>
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		<description>This is an excellent example for reducing friction on the web.  We should keep in mind that once the potential client has signed up for the trial account, we will have opportunities to build the customer relationship and secure additional client information during the trial. The key business objective is getting them to the first step which is signing up with reduced friction!</description>
		<content:encoded><![CDATA[<p>This is an excellent example for reducing friction on the web.  We should keep in mind that once the potential client has signed up for the trial account, we will have opportunities to build the customer relationship and secure additional client information during the trial. The key business objective is getting them to the first step which is signing up with reduced friction!</p>
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