Archive

Archive for the ‘Email Marketing’ Category

Winning Strategies for Growing Your Email Subscriber Database

December 10th, 2009

This article was guest written by Joel Book

One of the most valuable assets a company has is its database of email subscribers.

email list growth

Just ask highly successful large companies like Papa John’s, Scotts, and Hitachi Data Systems as well as hundreds of small and mid-sized companies like CardsDirect, Aptera Software, and Powell’s Books. Each of these companies has the ability to deliver relevant and timely information and offers to their email subscribers – when they need to do so. By “owning their own communications channel,” these companies are not dependent on traditional print or broadcast media to attract customers or drive repeat sales. They have the advantage of choosing when, how and with whom they communicate. Read more…

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4 ways to use analytics to improve your email campaigns

December 9th, 2009

ExactTarget just published my article, 4 ways to use analytics to improve your email campaigns on their email marketing blog. I am excited because this is my first article as a guest blogger.

Please go check it out and let me know what you think. You can post a comment to their blog, this site or just @ me on twitter, @LaryStucker

Tomorrow FreshClicks will be publishing, “Wining Strategies for Growing Your Email Subscriber Database by  our first guest writer, Joel Book

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MailChimp Review: Email Marketing Provider

April 6th, 2009

MailChimpMailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a rich offering, doesn’t take themselves too seriously, and has far less hand waving than most other email marketing services. They offer a free trial that gives you full access to their services and the ability to send over 600 emails. Read more…

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ExactTarget Review: Email Service Provider

September 26th, 2008

exacttargetMy fifth and final review in the Email Service Provider Round-up was ExactTarget. ExactTarget was named a “Market Leader” by the Jupiter report for Top ESP 4th quarter 2007 and they hold mind share within the Email Service Provider industry. Read more…

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Campaigner Pro Review: Email Service Providers

August 27th, 2008

Campaigner ProIt has been a while since the last review in our ongoing Email Service Provider Round-up. The fifth ESP in our Review was Campaigner Pro. Habeas, a leader in “Super” white listing services, selects Campaigner Pro as their Email Service Provider.
Read more…

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