Link to original article: Winning Strategies for Growing Your Email Subscriber Database

This article was guest written by Joel Book One of the most valuable assets a company has is its database of email subscribers. Just ask highly successful large companies like Papa John’s, Scotts, and Hitachi Data Systems as well as hundreds of small and mid-sized companies like CardsDirect, Aptera Software, and Powell’s Books. Each of [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: 4 ways to use analytics to improve your email campaigns

ExactTarget just published my article, 4 ways to use analytics to improve your email campaigns on their email marketing blog. I am excited because this is my first article as a guest blogger. Please go check it out and let me know what you think. You can post a comment to their blog, this site or [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: MailChimp Review: Email Marketing Provider

MailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a rich offering, doesn’t take themselves too seriously, and has far [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: ExactTarget Review: Email Service Provider

My fifth and final review in the Email Service Provider Round-up was ExactTarget. ExactTarget was named a “Market Leader” by the Jupiter report for Top ESP 4th quarter 2007 and they hold mind share within the Email Service Provider industry. User Interface ExactTarget’s UI had a modern, easy to use design. It attempts to model [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: Campaigner Pro Review: Email Service Providers

It has been a while since the last review in our ongoing Email Service Provider Round-up. The fifth ESP in our Review was Campaigner Pro. Habeas, a leader in “Super” white listing services, selects Campaigner Pro as their Email Service Provider. User Interface When you first log-in Campaigner Pro’s landing page doesn’t have much going [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: Delivra Review : Email Service Provider

My Fourth review in the Email Service Provider Round-up was Delivra. Delivra is a reseller of the Lyris List manager which was a nice option becuase it didn’t come with the additional add ons that Lyris has bundled in their Lyris HQ offering. User Interface The user interface is clean and easy to read. The [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: Listrak Review: Email Service Provider

The third review in¬†our Email Service Provider Round-up¬†is Listrak. Listrak was named¬† “favorable” by the¬† Jupiter report for Top ESP 4th quarter 2007 and that coupled with its list of features put them as an ideal candidate for our project. User Interface Listrak has a nice simplified UI. When creating/ uploading a list it has [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: StreamSend Review: Email Service Provider

As part of our ESP Round-up we evaluated six Email Service Providers. The fact that StreamSend made it to the evaluation stage is proof that print advertising does work. I saw a full page ad in BtoB Marketing Magazine and was impressed enough with the ad that I looked into them further and ultimately decided [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: Lyris HQ Review: Email Service Provider

Lyris HQ is an online Marketing Resource Management (MRM) tool, but this review will focus primarily on their Email Service offering (Email Labs) that is bundled in Lyris HQ. Email Labs is a robust solution that combines all of the Email Marketing features you would want in a modern email Marketing solution such as personalizations, [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Link to original article: Part 2: Email Service Provider Round-up

Criteria for evaluating the ESPs. Now that we have our ESP selected we need to create a way to fairly evaluate the ESPs against one another. We have chosen five areas of Email Marketing to evaluate: Features: Which features are critical to your marketing team will vary from the list we have here but many [...]

Article by FreshClicks - Marketing and Web Analytics Strategies