Your online ads are working, but does anyone believe it?

As a marketer you spend a great deal of time planning, executing, and monitoring the results of your online campaigns. You watch CTRs, CPCs, and Conversion rates. Then create monthly reports that are supposed to demonstrate the value these campaigns bring to your organization. Unless you are running a sole proprietorship, this means convincing others that all of these numbers and percentages translates into a net gain for your organization. The following steps will make sure that your creating reports that are convincing and have the support of your entire team: Read more…

Search Engine Marketing Google Adwords, online advertising, web reporting

Google has introduced a new beta program for their AdWords customers. Pay-per-action ads are part of a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks or impressions, advertisers can choose to pay when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action that they choose. Pay-per-action ads are eligible to appear on publisher sites in the Google content network, either in publisher-selected ad units or in standard AdSense for content ad units.

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Search Engine Marketing Adsense, Contexual Advertising, Google Adwords, Pay Per Action