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Search Engine Marketing Archive
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5 steps to creating believable online ad reports
Posted on December 1, 2009 | No CommentsYour online ads are working, but does anyone believe it? As a marketer you spend a great deal of time planning, executing, and monitoring the results of your online campaigns. You watch CTRs, CPCs, and Conversion rates. Then create monthly reports that are supposed to... -
Google AdWords Pay-Per-Action Program
Posted on March 4, 2008 | 1 CommentGoogle has introduced a new beta program for their AdWords customers. Pay-per-action ads are part of a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks...
