Web Analytics Archive

  • Did you just break your Google Analytics Installation?

    Did you just break your Google Analytics Installation?

    How to verify that Google Analytics is capturing data properly With 90+ standard reports, advanced segmentation, custom reporting, and plenty of other amazing enterprise features, I’m not breaking any new ground here by saying that Google Analytics is a great web analytics solution. It has...

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  • Which companies are visiting your website?

    Which companies are visiting your website?

    If you have a website, you are more than likely quite interested in who is visiting that site. If you have a sales team, they are probably even more interested in which companies are visiting. It can help determine a prospects level of interest, whether...

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  • Barack Obama uses Google Analytics

    Barack Obama uses Google Analytics

    As someone who is intrinsically interested in pulling back the curtain and seeing what’s going on behind the scene, I was somewhat surprised by what I found while looking through the source code of the president elect’s web site www.barackobama.com. It seems that his campaign...

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  • Getting Started with Web Analytics

    Getting Started with Web Analytics

    The decision to start measuring your website’s traffic can occur for many reasons. You may be the owner of a small business, or you may be a seasoned marketer who is just now getting into eMarketing (does anyone like that still exist?). Either way, you...

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  • Website Performance by Language

    Website Performance by Language

    How well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if...

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