Website Performance by Language
How well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if it is effective?
Web analytics can answer all of those questions, and it can show you how effective your marketing efforts are by visitor language.
I will be using Google Analytics, but you can use most analytics tools to easily look at visits and purchases by the language setting of the visitor’s browsers. [Read more →]
When it comes to tracking your marketing efforts it is important to consider the number of ways prospects will come into contact with your marketing collateral. The idea (sometimes known as multi-touch marketing) is that most of your prospects will not convert the first time they come into contact with your products/service, but are likely to be exposed to multiple messages via the corporate website, a banner ad, word of mouth et cetera.
