How to use both Google Analytics’ built in campaign tracking and your own custom campaign tracking variables.

If your campaign links already contains tracking variables you can map these variables to Google Analytics by modifying the Google tracking code. This works great unless some of your campaigns contain Google Analytics tracking variables and other campaigns contain your own custom variables. If you find yourself trying to track standard Google Analytics campaign links and your own modified campaign variables this is a simple solution using custom JavaScript. Read more…

Google Analytics campaign variables, custom analytics, custom campaigns, Google Analytics

How well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if it is effective?

Web analytics can answer all of those questions, and it can show you how effective your marketing efforts are by visitor language.

I will be using Google Analytics, but you can use most analytics tools to easily look at visits and purchases by the language setting of the visitor’s browsers. Read more…

Web Analytics Google Analytics, internationalization, Key Performance Indicators, Web Analytics, web metrics

When it comes to tracking your marketing efforts it is important to consider the number of ways prospects will come into contact with your marketing collateral. The idea (sometimes known as multi-touch marketing) is that most of your prospects will not convert the first time they come into contact with your products/service, but are likely to be exposed to multiple messages via the corporate website, a banner ad, word of mouth et cetera.

Tracking multiple touches in Google Analytics is easy and they offer many ways at refining the data to get a clear picture of the different mediums prospects are using to visit your site, with one exception, the conversion. Google has decided that the last touch, the source that turns a prospect into a customer (or achieves a goal) is the touch that should get credit for the conversion. Which works out pretty good in most cases except it doesn’t factor in human behavior and the use of Search Engines.

The problem: Read more…

Google Analytics Brian Clifton, Google Analytics, Initial referrer, multi-touch marketing, ROI, Ueser Defined

Many companies find it difficult to measure the interest level of a prospect, create an opportunity or determine their marketing effectiveness. A corporate website is a great resource for gathering this information but only if you can convenience a visitor to self-identify by having them fill out a form or calling a sales number.

Using Google Analytics you can track most company’s visits to your website. Read more…

Google Analytics competitive analysis, extending analytics, Google Analytics, tracking company visits