Google announced the launch of a new application called “Ad Planner.” Ad Banner is a new research and planning tool that can help you identify websites your audience is likely to visit and develop more informed online advertising strategies.
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The third review in our Email Service Provider Round-up is Listrak. Listrak was named  “favorable” by the  Jupiter report for Top ESP 4th quarter 2007 and that coupled with its list of features put them as an ideal candidate for our project.
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As part of our ESP Round-up we evaluated six Email Service Providers. The fact that StreamSend made it to the evaluation stage is proof that print advertising does work. I saw a full page ad in BtoB Marketing Magazine and was impressed enough with the ad that I looked into them further and ultimately decided to add them to the evaluation stage. During our evaluation StreamSend started off at a disadvantage because they have a new user interface StreamSend 2.0 but at the time of our review, it didn’t have key features such as triggered event capabilities. So we were only able to evaluate their previous version as it had the features that were part of our requirements. [Read more →]