The decision to start measuring your website’s traffic can occur for many reasons. You may be the owner of a small business, or you may be a seasoned marketer who is just now getting into eMarketing (does anyone like that still exist?). Either way, you know that your web site’s statistics contain valuable information, but you don’t know what that information is or what you can do with it. The purpose of this article is to give you an overview of what web analytics can do and which metrics you should start tracking right away.

What Web Metrics should you start measuring today and why?

• Visitors: What is the average number of visits to your website?
• Conversions: Conversion can mean many different things depending on your business. A Free trial download, the sale of a product, and the completion of a contact form are all types of conversions that have value to your business. Continue reading →