I watch our company’s current Adwords account very closely and yesterday I was surprised to see that all of our campaigns had stopped running. Drilling down into the ad groups, each of the keywords were “inactive” for search. Our maximum CPC is usually set to $.40 per click, but Adwords was recommending that we increase my Maximum CPC to $10.00 per click!

I spoke with a Google Adword’s support specialist and she explained that it was my quality score that had affected the Maximum CPC. I assured her that our ads were well targeted, but she was insistent on trying to “enlighten” me how Google Adwords quality score works. By the end of the phone call she had agreed to have a technical team member look into it further, but I would have to increase my Maxiumum CPC if I wanted my ads to appear.

This morning I checked our Adwords campaigns and they were back up and running without any changes. A few hours later I received this email from Google: Continue reading →