My Fourth review in the Email Service Provider Round-up was Delivra. Delivra is a reseller of the Lyris List manager which was a nice option becuase it didn’t come with the additional add ons that Lyris has bundled in their Lyris HQ offering. Read more…
The third review in our Email Service Provider Round-up is Listrak. Listrak was named “favorable” by the Jupiter report for Top ESP 4th quarter 2007 and that coupled with its list of features put them as an ideal candidate for our project.
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As part of our ESP Round-up we evaluated six Email Service Providers. The fact that StreamSend made it to the evaluation stage is proof that print advertising does work. I saw a full page ad in BtoB Marketing Magazine and was impressed enough with the ad that I looked into them further and ultimately decided to add them to the evaluation stage. During our evaluation StreamSend started off at a disadvantage because they have a new user interface StreamSend 2.0 but at the time of our review, it didn’t have key features such as triggered event capabilities. So we were only able to evaluate their previous version as it had the features that were part of our requirements. Read more…
Lyris HQ is an online Marketing Resource Management (MRM) tool, but this review will focus primarily on their Email Service offering (Email Labs) that is bundled in Lyris HQ. Email Labs is a robust solution that combines all of the Email Marketing features you would want in a modern email Marketing solution such as personalizations, dynamic list segmentation, triggered events and more. Read more…
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