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Email Marketing Archive
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Winning Strategies for Growing Your Email Subscriber Database
Posted on December 10, 2009 | 1 CommentThis article was guest written by Joel Book One of the most valuable assets a company has is its database of email subscribers. Just ask highly successful large companies like Papa John’s, Scotts, and Hitachi Data Systems as well as hundreds of small and mid-sized... -
4 ways to use analytics to improve your email campaigns
Posted on December 9, 2009 | No CommentsExactTarget just published my article, 4 ways to use analytics to improve your email campaigns on their email marketing blog. I am excited because this is my first article as a guest blogger. Please go check it out and let me know what you think. You... -
MailChimp Review: Email Marketing Provider
Posted on April 6, 2009 | 5 CommentsMailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a... -
ExactTarget Review: Email Service Provider
Posted on September 26, 2008 | 3 CommentsMy fifth and final review in the Email Service Provider Round-up was ExactTarget. ExactTarget was named a “Market Leader” by the Jupiter report for Top ESP 4th quarter 2007 and they hold mind share within the Email Service Provider industry. -
Part 2: Email Service Provider Round-up
Posted on June 16, 2008 | 5 CommentsCriteria for evaluating the ESPs. Now that we have our ESP selected we need to create a way to fairly evaluate the ESPs against one another. We have chosen five areas of Email Marketing to evaluate: Features: Which features are critical to your marketing team... -
Part 1: Email Service Provider Round-UP
Posted on June 3, 2008 | 2 CommentsChoosing which Email Service Providers to Evaluate When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs.... -
Email Marketing Modernization Project
Posted on May 31, 2008 | No CommentsAfter evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy...
