Choosing which Email Service Providers to Evaluate

When looking for an Email Service Provider it is important for your organization to develop criteria to identify ESP worth evaluating. This will help your organization create a “short list” of Service Providers who match your company’s needs.

Email Send Volume

Almost every ESP bases their pricing on your email volume, so it is important to identify how much email will your organization will send on a monthly basis when your email marketing system is fully implemented.

Organizations will differ on how often they send emails to their various lists, but this is an example of an average Organization’s send volume by contact type: Read more…

Email Marketing Deliveribility, Dynamic Content, Email list, Email Marketing, Email Service Providers, Triggered Events

After evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy to see that we were going to need to replace the old system.

Over the last 2 months I have been the lead on our Email Marketing Modernization project.

The objectives of the project are:

• Replace the current in house solution with a Email Service Provide
• Synchronize the corporate databases with the ESP through an API
• Create “closed-loop” email campaign programs and a complete email campaign process.

My goal here is to structure my findings in a way that will allow you to follow along and use these steps in your company’s own email marketing modernization project.

Part 1: Email Service Provider Round-UP

Good luck and let me know your thoughts

Email Marketing closed-loop marketing, email campagins, Email Marketing, Email Service Providers, ESP, mass email