It has long been rumored that Google was going to start ranking pages based on page load time. Think about it, if your page takes longer to load then visitors won’t get to see as many pages. Less pages mean that Google doesn’t get to serve as many advertisements to those visitors and they end up making less revenue.

Google asynchronous tracking optimizes how browsers load the Google Analytics JavaScript, so its impact on the user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering. Visitors get to see your pages faster, and Google gets to serve more adds – everybody wins!

I put together a new Joomla 1.5 plugin so that you can easily add the new tracking code to your Joomla powered site. Read more…

Google Analytics Asynchronous Tracking, Google Analytics, Joomla plugins