MailChimp is a funny email marketing company. They have gone out of their way to make the language and the feel of their site relaxed, yet their documentation and features are thorough. There is something reassuring to me to see a company that has a rich offering, doesn’t take themselves too seriously, and has far less hand waving than most other email marketing services. They offer a free trial that gives you full access to their services and the ability to send over 600 emails. Read more…

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After evaluating our company’s current Mass Email application I quickly determined that it could not meet the requirements of a modern email marketing program. Since email marketing is going to play a major role in reaching the company’s sales and marketing objectives it was easy to see that we were going to need to replace the old system.

Over the last 2 months I have been the lead on our Email Marketing Modernization project.

The objectives of the project are:

• Replace the current in house solution with a Email Service Provide
• Synchronize the corporate databases with the ESP through an API
• Create “closed-loop” email campaign programs and a complete email campaign process.

My goal here is to structure my findings in a way that will allow you to follow along and use these steps in your company’s own email marketing modernization project.

Part 1: Email Service Provider Round-UP

Good luck and let me know your thoughts

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