If you have a website, you are more than likely quite interested in who is visiting that site. If you have a sales team, they are probably even more interested in which companies are visiting. It can help determine a prospects level of interest, whether they have responded to marketing collateral, and which products or services they are most interested in.

Problem

Unless you can get your visitors to identify themselves (fill out a form, sign up for a service, etc.), their visit is going to go completely undetected; however, it doesn’t have to. Continue reading →