The decision to start measuring your website’s traffic can occur for many reasons. You may be the owner of a small business, or you may be a seasoned marketer who is just now getting into eMarketing (does anyone like that still exist?). Either way, you know that your web site’s statistics contain valuable information, but you don’t know what that information is or what you can do with it. The purpose of this article is to give you an overview of what web analytics can do and which metrics you should start tracking right away.

What Web Metrics should you start measuring today and why?

• Visitors: What is the average number of visits to your website?
• Conversions: Conversion can mean many different things depending on your business. A Free trial download, the sale of a product, and the completion of a contact form are all types of conversions that have value to your business. Read more…

Web Analytics begining analytics, Web Analytics, what web stats to measure

How well does your website perform based on the visitor’s language preferences? Is there a large portion of your traffic that is not being well served because of a language barrier? Do you have multiple language support on your website and want to know if it is effective?

Web analytics can answer all of those questions, and it can show you how effective your marketing efforts are by visitor language.

I will be using Google Analytics, but you can use most analytics tools to easily look at visits and purchases by the language setting of the visitor’s browsers. Read more…

Web Analytics Google Analytics, internationalization, Key Performance Indicators, Web Analytics, web metrics