Your online ads are working, but does anyone believe it?

As a marketer you spend a great deal of time planning, executing, and monitoring the results of your online campaigns. You watch CTRs, CPCs, and Conversion rates. Then create monthly reports that are supposed to demonstrate the value these campaigns bring to your organization. Unless you are running a sole proprietorship, this means convincing others that all of these numbers and percentages translates into a net gain for your organization. The following steps will make sure that your creating reports that are convincing and have the support of your entire team: Read more…

Search Engine Marketing Google Adwords, online advertising, web reporting