What if you could advertise to millions but only pay for the people who actually show interest? That's exactly the power behind pay-per-click advertising. From search engines to major website destinations like Facebook and The New York Times, to every other kind of website in between, you only pay for for the people that actually click on your ads.
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The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t [...]
Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns
Plenty has already been said about Twitter and how it has changed social networks. One of the areas that is not talked about enough is the impact consumer engagement can have on your product lines. I am going to use Adobe Dreamweaver as a case study to demonstrate the various kinds of customer tweets and [...]