How I increased email subscribers by more than 300%

February 1st, 2010

In marketing a lot of time and effort goes into the philosophy and science of targeting the proper markets, understanding your customers needs, and crafting a campaign that demonstrates your product as the superior solution to their problem. What if there was something you could do that would increase the effectiveness of your marketing campaign by over 300% but it had nothing to do with the actual campaign?

Reducing Friction

Go to this website, click that link, call this number, fill out that form; Anytime you ask people to do something you are creating a point of friction. Your audience will not continue unless the reward is greater than the friction they are experiencing. It is easy to forget about friction but doing so may severely inhibit the success of your campaigns.

Now that I have you thinking about friction, let me show you what happens to your marketing efforts when you reduce it. Read more…

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • LinkedIn
  • Twitter

How file permissions can protect your site from hackers

January 2nd, 2010

keep Out - Restricted areaI put together a lot of marketing strategies that revolve around a corporate website or microsite as a destination for visitors. A lot of effort goes into creating and executing these strategies. So you can probably imagine the anxiety I went through when one of the sites I manage was hacked. I was on the phone with my hosting company, Rackspace Cloud and they walk me through the steps of cleaning out the injected data, getting the site back up and running and finding the vulnerabilities. I thought I had taken the proper steps to protect the site, but I was wrong and I want to share that information with you so that you can avoid that same mistake. Read more…

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • LinkedIn
  • Twitter

Google Analytics Asynchronous Tracking for Joomla 1.5

December 13th, 2009

Joomla Google Analytics Asynchronous TrackingIt has long been rumored that Google was going to start ranking pages based on page load time. Think about it, if your page takes longer to load then visitors won’t get to see as many pages. Less pages mean that Google doesn’t get to serve as many advertisements to those visitors and they end up making less revenue.

Google asynchronous tracking optimizes how browsers load the Google Analytics JavaScript, so its impact on the user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering. Visitors get to see your pages faster, and Google gets to serve more adds – everybody wins!

I put together a new Joomla 1.5 plugin so that you can easily add the new tracking code to your Joomla powered site. Read more…

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • LinkedIn
  • Twitter

Winning Strategies for Growing Your Email Subscriber Database

December 10th, 2009

This article was guest written by Joel Book

One of the most valuable assets a company has is its database of email subscribers.

email list growth

Just ask highly successful large companies like Papa John’s, Scotts, and Hitachi Data Systems as well as hundreds of small and mid-sized companies like CardsDirect, Aptera Software, and Powell’s Books. Each of these companies has the ability to deliver relevant and timely information and offers to their email subscribers – when they need to do so. By “owning their own communications channel,” these companies are not dependent on traditional print or broadcast media to attract customers or drive repeat sales. They have the advantage of choosing when, how and with whom they communicate. Read more…

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • LinkedIn
  • Twitter

4 ways to use analytics to improve your email campaigns

December 9th, 2009

ExactTarget just published my article, 4 ways to use analytics to improve your email campaigns on their email marketing blog. I am excited because this is my first article as a guest blogger.

Please go check it out and let me know what you think. You can post a comment to their blog, this site or just @ me on twitter, @LaryStucker

Tomorrow FreshClicks will be publishing, “Wining Strategies for Growing Your Email Subscriber Database by  our first guest writer, Joel Book

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • LinkedIn
  • Twitter

Download Full Movie Online Doxazosin prescription Run for the money download movie Cherry falls download movie Don t answer the phone download movie Very bad things download movie Enemy of the state download movieStewart lee: 90s comedian download movieMulan download movieJudge dredd download movie Up download movieAfter sex download movie Bridge to terabithia download movie Wargames: the dead code download movie I m not there download movieSpread download movieChaos download movie The Oakley Seven download movie Scum download movie My Zinc Bed download movie The Caretaker download movie The Big Sleep download movie Walk Hard: The Dewey Cox Story download movie Into the Blue 2: The Reef download movie The Casino Job download movie Forgetting Sarah Marshall download movie Tales of the Black Freighter download movie The Crow: Wicked Prayer download movie The January Man download movie Dadnapped download movie Bled download movie Carnival Boat download movieChaos download movie The Oakley Seven download movie Scum download movie My Zinc Bed download movie The Caretaker download movie The Big Sleep download movie Walk Hard: The Dewey Cox Story download movie Into the Blue 2: The Reef download movie The Casino Job download movie Forgetting Sarah Marshall download movie Tales of the Black Freighter download movie The Crow: Wicked Prayer download movie The January Man download movie Dadnapped download movie Bled download movie Carnival Boat download movie Fast Times at Ridgemont High download movie Chaos download movie The Oakley Seven download movie Scum download movie My Zinc Bed download movie The Caretaker download movie The Big Sleep download movie Walk Hard: The Dewey Cox Story download movie Into the Blue 2: The Reef download movie The Casino Job download movie Forgetting Sarah Marshall download movie Tales of the Black Freighter download movie The Crow: Wicked Prayer download movie The January Man download movie Dadnapped download movie Bled download movie Carnival Boat download movie Factotum download movie The clan of the cave bear download movie Election download movie Snake eyes download movie Face off download movie Watchmen download movie Mask of the ninja download movie Winter of frozen dreams download movie There s a stranger in my house download movie Everybody dies download movie Cheaper by the dozen 2 download movie Heaven can wait download movie The heroic trio download movie Factotum download movie The clan of the cave bear download movie Election download movie Snake eyes download movie Face off download movie Watchmen download movie Mask of the ninja download movie Winter of frozen dreams download movie There s a stranger in my house download movie Everybody dies download movie Cheaper by the dozen 2 download movie Heaven can wait download movie The heroic trio download movie free nextel music ringtones free ntelos cell phone ringtones sony ericsson w350 ringtones custom ringtones for voyager some cool ringtones ringtones from tmobile g1 original ringtones fee free ringtones Evan almighty download movie The crucible download movie American pie presents: the book of love download movie The weather man download movie Stone ed download movie Runaway bride download movie Tekken: the motion picture download movie Steel magnolias download movie Three way download movie Footloose download movie Alien download movie The invasion download movie Day on fire download movie